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商品編號： 9-503-015 出版日期： 2002/07/15 作者姓名： Fournier, Susan;Greyser, Stephen A.;Schulman, Seth M. 商品類別： Marketing 商品規格： 20p 再版日期： 地域： United States 產業： Professional sports teams & organizations;Arts, entertainment & sports 個案年度： 2000 - 2001
商品敘述：
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title as the lowest rated sports event in television history. Co-owners WWFE and NBC officially disbanded the XFL on May 10, 2001. What went wrong? How could two seasoned and respected figures in entertainment--WWFE''s Vince McMahon and NBC''s Dick Ebersol--have miscalculated so badly?
涵蓋領域：
Public relations;Advertising;Consumer behavior;Marketing strategy;Product introduction;Brands
相關資料：
Case Teaching Note, (5-503-009), 9p, by Susan Fournier
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